Age Appropriate Design Code (AADC) Teen Resource
The Age Appropriate Design Code, (AADC), passed in September 2020, builds upon existing GDPR transparency requirements, with the additional detail of age brackets and more prescriptive instructions on how to communicate information.
To comply with AADC, I worked collaboratively to create the Teen Resource page, which covers the most relevant topics from Google’s Privacy Policy in a teen-friendly format. It conveys a reasonable understanding of Google's approach to privacy so that a user over age of consent but <18 can make informed decisions.
Project Background
THE GOAL
Ensure this resource conveys a reasonable understanding of Google's approach to privacy so that a user over age of consent but <18 can make informed decisions.
The Design Challenge
Explain our privacy practices covered in the Privacy Policy to <18 users, with additional ‘bite-sized’ explanations about how Google uses personal data when use is activated.
Success metrics
Teen users feel informed of Google’s privacy practices when reading the resource
Parent of teens trust this resources to educate their children about privacy at Google
Positive media about Google’s AADC response
Duration
4 months
TEAM
1 Art Director
1 UXD (Product/UX Designer & Production) (My Role)
2 Visual Designers
1 Project Manager
1 Program Manager
3 Engineers
4 UX Writers
Legal team
Software
Figma, Adobe Illustrator, Google Suite
Design Process
To start off: what currently exists?
Google’s Privacy Policy
Substantial, but incredibly dense and too long for our <18 audience’s attention span.
Google Account
The one-stop-shop for all things “you” within Google. A great place to take control of your settings, but daunting to do so for an <18 audience.
Safety Center
Largely marketing-based, this website serves more as an entry point for other resources, like the Google Account or Google’s Privacy Policy. Lots of overview information is provided, but this serves more of a launching point than a reference.
About Google
This site talks more about Google as a proactive org, highlighting philanthropic efforts, commitments, and stories about the people that work at Google, and those who benefit from Google’s involvement.
Content Curation & refinemnt
No-nonsense answers for Teenagers
UX writers and designers worked collaboratively to create a Q&A structure specifically targeted to our teenage audience. Everything from the syntax, diction, and jargon were all carefully woven to deliver a “no-nonsense” approach to privacy.
Design inspiration
Design Direction
Mobile first, web second
High contrast for legibility & glanceability
Negative space to dictate the cadence
Lean into marketing: Balance visual & written content to stray from standard Q&A feel.
Wireframes
Custom-made components
FInal Designs
Post Design-handoff
Quality Assurance
After handing over all mocks, components, and type styles for web, tablet, and mobile, we wanted to keep communication fluid with the engineers. So after a first pass of development, I worked with my visual designer and project manager to devise an issue log with annotations, screenshots, and priority levels.